If you're spending time along the Delaware and Maryland beaches this summer, keep an eye out for Jack Lingo, REALTOR®, on a state-of-the-art digital billboard truck!
For the second consecutive year, Jack Lingo, REALTOR® is utilizing Mobile Billboard Mid-Atlantic's state-of-the-art digital LED billboard truck to increase brand visibility throughout one of the busiest vacation destinations on the East Coast. The campaign reinforces the company's commitment to connecting with visitors, homeowners, buyers, sellers, and vacation renters where they are.
The digital billboard truck travels a high-traffic route daily, beginning in West Ocean City, crossing the Route 50 Bridge, and traveling the full length of Coastal Highway through Ocean City, Fenwick Island, and the Delaware Beaches before repeating the route throughout the day. Operating up to 12 hours a day, seven days a week, the mobile billboard provides consistent exposure to thousands of locals and visitors alike.
In addition to its eye-catching LED displays, the campaign also benefits from Mobile Billboard Mid-Atlantic's geofencing technology. This allows digital advertisements to be served to mobile devices within designated geographic areas, helping extend the reach of the campaign beyond the truck itself and encouraging additional engagement with the Jack Lingo, REALTOR® brand.
As one of Delaware's most recognized real estate companies, Jack Lingo, REALTOR® is always looking for innovative ways to reach current and future clients. From digital marketing and social media to community events and mobile advertising, the company continues to invest in strategies that keep the Jack Lingo name top of mind across Delmarva.
If you spot the Jack Lingo, REALTOR® billboard truck this season, be sure to give it a wave as it travels the coast!
